The 4th edition of Encuentro DCH in Madrid gathered a variety of HR and People Analytics leaders as speakers in three round tables focused on Diversity and Inclusion, People Analytics and Agile respectively, representing companies like Endesa, Coca-Cola, Securitas Direct, Telefonica, Mondelez, BBVA, Seat and Cofares among others. The event took place at the Spanish Confederation of Business Organizations (CEOE) in Madrid. The room was packed with CHROs who are members of  Directivos de Capital Humano (DCH), the world’s largest Spanish-speaking association of HR directors with more than 1,000 members.

Our co-founder & CEO Francisco Marín moderated a People Analytics round table with Ana Valera (People Analytics Manager at Securitas Direct), Fernando López Gil (Global HR Planning & Analytics Manager of Mondelez) and Carla Martínez Castellet (People Data & Tech Discipline Lead of Telefonica).

The opening question gave the speakers the opportunity to explain how the People Analytics function interacts with HR within their companies, both in terms of organizational structure and from an operational perspective. The following question allowed the speakers to share the most interesting People Analytics project they had worked on during the last 12 months.

Ana Valera, People Analytics Manager at Securitas Direct, elaborated on the Organizational Network Analysis (ONA) project carried out in collaboration with Cognitive Talent Solutions and its partner Facthum Group. In this project, known as Cantera, Securitas Direct leveraged the capabilities of ONA to identify informal leaders and enhance the selection process in an internal leadership development program. These informal leaders were key in accelerating the rollout of Workday in the organization, also acting as buddies to accelerate the time-to-productivity of new hires.

In parallel, a poll run by DCH on Twitter asked participants to identify the People Analytics method they considered most interesting. ONA led the poll with 58% of the votes, followed by Preditice Attrition (16%), Recruiting Analytics (15%) and Workflow Planning (11%).

The importance of organizational networks was a recurrent topic across the three round tables: The round table focused on Diversity and Inclusion highlighted the importance of ensuring leaders were able to interact with people across different generations and counted with a diverse population in their network, and the round table focused on Agile highlighted the need for identifying the informal leaders that can act as early adopters and accelerate the adoption of Agile methodologies in the companies.

Find more information about the event at

Categories: Blog

Cognitive Talent Solutions

Cognitive Talent Solutions focuses its activity on Organizational Network Analysis (ONA) and Organizational Restructuring powered by AI. ONA allows you to visualize and analyze both formal and informal relationships that exist within your organization, enabling you to model a business strategy that effectively exchanges information and ideas to help your company thrive in a rapidly changing environment.

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